31 of Our Top 109 Lead Sources

A short guide from Club Wealth coach Michael Hellickson on where agents find clients, from low-cost and no-cost sources to the ones that scale. Enter your name and email and the download starts on the next page.

What's inside

• Chasing leads vs. attracting leadsLow-cost and no-cost sources, referral-fee sources, and trading time for dollars versus trading ideas for dollars.
• Sphere of influenceCalls, notes, pop-bys with swag, newsletters, social media, video texts and client events.
• Sources by annual unit volumeA tiered list for agents doing 0 to 25 units a year, 25 to 75, and 75 or more, so you work the sources that fit where you are.
• Farming, digital and geographicCalls, social ads and posts, groups, door knocking and mailers.
• Leading with profitReturn on investment versus the cash conversion cycle, and how to think about what a lead really costs.

This guide is for you if

• ✓You are a licensed agent who wants a clearer map of where your next clients come from.
• ✓You rely on referrals and want to add sources on purpose.
• ✓You are deciding where to spend your next dollar or your next hour.